Start with the CRM.
Add Websites when you're ready.
Every tool to run your coating business is in the CRM plan — no feature gates, no per-user fees. Websites is the one add-on: a hosted, SEO-tuned site built from your real work.
7-day free trial · Billed monthly · Cancel anytime
$278 CRM + $179 Websites add-on
High-converting estimate templates, automated follow-up sequences, and the pricing framework from a real 7-figure coating company.
Unlock Websites anytime from inside the app — it's the 🔒 next to Website Builder. One click adds it to your subscription, prorated.
One subscription, not twenty.
Most coating companies pay for a pile of separate apps that don't talk to each other — and still keep the books in a spreadsheet. Here's the whole stack, and what CoatingOS charges for it.
$1,904/mo in separate tools · $457/mo in CoatingOS
And they finally share the same customer record.
Typical starting prices for buying each capability on its own. Most of those tools also charge per user, per crew or per location — CoatingOS never does.
The product keeps shipping.
CoatingOS runs a real 7-figure coating company every day — so it gets better every month. Here's what landed recently, included in the CRM plan.
Coaty went voice
Talk to your CRM. Ask for your numbers, draft a text, schedule a job — hands-free from the truck.
Command Center
One live screen for the front desk. Missed calls queue up with a rescue timer so no lead rings out.
AI Win-Backs
Coaty digs through your old quotes, ranks the warm ones that never bought, and drafts the win-back text.
Ad Studio
AI-generated ad creative from your real project photos — published straight to Facebook & Instagram.
Live crew ETA texts
Customers get an "on our way" text with a live map link, straight from the crew's phone.
Monthly Review reports
A booked-by-month outlook that tells you when the money actually lands — not just what you sold.
30+ features. No gates.
Everything below is in the $278/mo plan for your whole team — Websites is the only add-on.
Core CRM
- Unlimited customers & jobs
- Drag-and-drop sales pipeline
- Tasks with one-tap text & call
- Customer portal & shareable links
- Activity timeline on every record
Estimates & Payments
- Estimates with scope, photos & digital signatures
- Financing options on every estimate
- Square payments & deposit collection
- Invoicing synced to job status
- Email & SMS delivery
Scheduling & Field Ops
- Smart scheduling & crew capacity
- Work orders with job trackers
- Drive-time calculations
- Job costing & crew pay
- Supply requests
Communication
- 2-way SMS & email in one inbox
- AI-drafted replies on every thread
- Missed-call text-back
- Ringless voicemail drops
- Carrier compliance (10DLC) built in
AI & Automation
- Coaty AI assistant — chat & voice
- 12 pre-built workflow automations
- AI Win-Backs for cold quotes
- AI sales coach
- "Ask why" on any dashboard number
Marketing, Mobile & Reports
- Command Center for the front desk
- Email & SMS blasts
- Ad Studio for Meta ads
- iOS & Android mobile app
- 17 built-in reports
Websites — $179/mo
A hosted website that sells the way your best estimator does — assembled from the proof already sitting in your CRM: real project photos, real reviews, real job counts on a map.
Skip it on day one if you already have a site. When you're ready, unlock it from inside CoatingOS and it's added to your subscription — no sales call, no migration project.
- Template designs built for coating companies — not generic contractor themes
- Hosting, SSL & custom domain included
- AI blog posts & local SEO service-area pages
- Lead forms & instant price estimator feeding your pipeline
- Portfolio & reviews synced automatically from the CRM
- Google Analytics, Meta Pixel + Conversions API tracking
Frequently asked questions
How does the 7-day free trial work?
Add a card to start your 7-day free trial with full access to the CRM. You aren't charged until the trial ends, and you can cancel anytime before then.
What's included in the $278 CRM plan?
Everything except Websites: the full CRM, estimates and invoicing, scheduling, 2-way texting, Coaty AI, workflow automations, the Command Center, reports, and the mobile app — with unlimited users and no per-user fees.
What does the Websites add-on include?
For $179/mo you get the website builder with templates designed for coating companies, hosting and a custom domain, an AI-written blog, local SEO service-area pages, lead forms and a price estimator wired into your pipeline, plus Google Analytics and Meta tracking.
Can I add Websites later?
Yes. Inside CoatingOS, Website Builder shows a 🔒 until you unlock it — one click adds the $179/mo to your existing subscription, prorated from that day. You can drop it anytime without touching your CRM plan.
What are the 7-Figure Playbooks?
Proven templates, automations, and strategies from a real 7-figure coating business. Not theory — real systems that work. Included free with every account.
Can I cancel anytime?
Absolutely. There are no long-term contracts. Cancel your subscription anytime and you won't be charged again.
Do you offer onboarding support?
Yes! Every new account gets free white-glove onboarding ($500 value) — we help you get set up, import your data, and start closing deals faster.
Comparing your options?
See how CoatingOS stacks up against the tools coating contractors usually consider — or dive into the software guide for your trade.
Ready to run your business like a 7-figure coater?
Join coating contractors who are growing with CoatingOS.
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