Your year has a goal.This is the system that hits it.
The CRM that runs marketing, sales, operations and profit for floor coating contractors — with an AI layer that catches what slips through the cracks.
Only 2 coating companies per city get in.
The entire system — marketing, sales, operations, profit and the AI layer — locked to your territory. When your city is full, it's full.
See if your city is openFive jobs. One goal.
Set your revenue goal for the year. Every screen in CoatingOS exists to close the gap between where you are and where you said you'd be.
Know which ads make you money. Every dollar of ad spend tied to booked jobs — so you double down on what works and kill what doesn't.
- Facebook ads optimize on won jobs, not form-fills — every closed deal reports back automatically
- Real ROI per lead source, pulled from your actual bank spend
- Automated Google review requests + tracked referral links for every customer
| Source | Spend | Booked | ROI |
|---|---|---|---|
| Facebook Ads | $7,200 | $93,600 | 13.0× |
| Google LSA | $3,450 | $29,300 | 8.5× |
| Referrals | $0 | $41,200 | — |
| Door hangers | $900 | $4,100 | 4.6× |
Quote in 60 seconds. Then the follow-up sequences behind a real 7-figure coating company work every quiet quote, day and night.
- Itemized, signable estimates with deposit collection — and a live margin check before you hit send
- Automatic day-2 / day-5 / day-9 nudges on quiet quotes — and an alert the second a customer opens theirs
- Every new lead gets a text back within seconds, day or night
The office and the field, on the same page. Win the job and the work order creates itself — crews see exactly what to do, drive times included.
- Drag-and-drop crew scheduling with real drive times between jobs
- Work orders with staged QC photo checklists — prep to final seal
- Every text and call in one inbox, calls transcribed automatically
See your margin on every job. What each floor actually cost you, invoices that chase themselves, and which jobs are worth taking.
- Per-job costing — labor burden and materials subtracted, margin % shown
- Invoices with card payments and deposits — and overdue ones chase themselves (day 1, 8, 15)
- Bank accounts sync in, and 17 built-in reports show which margins actually win jobs
Coaty lets nothing slip. Your AI sidekick watches every lead, quote, job and invoice against your goal — and acts before things fall through the cracks.
- Missed calls get a text back in seconds — before they dial a competitor
- AI drafts every customer reply in your own voice, day or night
- Create customers, send estimates and schedule jobs just by talking to it — in the truck or the office
Texted back in 28 seconds — site visit offered
Day-5 nudge sent — customer opened it an hour later
Replied in 41 seconds, asked for garage photos
Reminder sent with a pay-by-card link
Flagged the Hendricks final seal — suggested Friday 8 AM
Purpose-built for coating contractors.
Multi-day cures, material calcs, weather-dependent scheduling — generic CRMs don't get it. CoatingOS does.
Customer Management
Every customer, property, and project history in one place — no more digging through texts.
Professional Estimates
Detailed, itemized estimates in minutes with inline materials and scope of work.
Smart Scheduling
Drag-and-drop calendar built for multi-day jobs. Assign crews effortlessly.
Invoicing & Payments
Invoices generate from completed jobs. Accept payment via Square on the spot.
Business Analytics
Revenue, top customers, and job performance at a glance — know your numbers.
Mobile App
iOS & Android for the field. Photos, status updates, and customer messaging.
Generic CRMs don't work for coating contractors. So I built one that does.
We tried over 15 different software tools for our coating business and ended up with an expensive patchwork — subscriptions duct-taped together, nothing working as well as it should, and none of it customizable to how coaters actually work.
"So I built CoatingOS for myself. My own 7-figure coating company runs entirely on it — every lead, every estimate, every invoice. This is the system I wish I had from day one."Read the full Loud Bros story
Same leads and ad spend, at our $3,800 average ticket
"The onboarding call made everything click. I was sending estimates the same day."
Mike Reynolds · Elite Epoxy Floors"I was nervous about the tech side, but they walked me through every step."
Sarah Lopez · Premier Coatings"Best 30 minutes I spent on my business this year."
James Thompson · Garage Floor ProsReady to hit your goal this year?
Join coating contractors who are growing with CoatingOS.